The Delta 8 Expo in Partnership with The CBD Expo Announces 2022 Headline Sponsored Tour with CannaAid

October 12th, 2021, San Luis Obispo, CA – The Delta 8 Expo in partnership with The CBD Expo Tour, produced by MACE Media Group, one of the nation’s largest diversified media and education companies, announced CannaAid as the Headline sponsor for all 2022 shows. With one in Indianapolis catching the tail of 2021, the following 2022 Tour includes stops in Charlotte NC, Dallas TX, St. Paul MN, and Orlando FL. The 2022 D8:CBD Expo will focus on the legalities, medical trends, and research surrounding Psychedelics, CBD, Delta 8, and all other Cannabinoids. “We’re very excited to introduce a new approach to the ever-changing tradeshow experience in the industry,” said Graciela Moreno, COO of MACE Media Group, producers of the Delta 8 Expo in Partnership with The CBD Expo TOUR.

“I started the CBD Expo Tour in 2017, when not very many people knew about the cannabinoid. My team and I set out on a mission to bring researchers and medical professionals together to provide the highest level of education about cannabis and inspire conversations about cannabinoids as legitimate plant medicine. Fast forward to now… the amazing innovations, technology, and continued research has expanded to include many more cannabinoids and derivatives,” said Celeste Miranda, CEO of MACE Media Group. “Continuing with our mission, in part thanks to Lee Vantine and CannaAid, our 2022 tour will include new stops and cover topics such as psychedelics and their medicinal use, biosynthetic CBD, Cannabinoids & Brain Health, and isometric conversions to incorporate the evolution of the industry.”

The D8:CBD Expo has also announced CannaAid, as the headline sponsor for the 2022 tour. CannaAid, known for their award-winning Delta 8 edibles, is a leading company in the industry with its primary goal to make hemp products accessible to a broader population. They do so by offering top shelf Delta 8 vapes edibles, and Gummies; as well as CBD, CBG, and CBN at the lowest prices on the market. CannaAid also cuts out the middleman and by doing so brings more savings directly to the customer. Their ingredients are all-natural, cannabinoids and terpenes that are extracted from high-quality hemp, organically grown in the U.S.

The D8:CBD Expo will also focus on Delta 8, a phenomenon that has taken the industry quite by storm, continues its rise in popularity among users in states where the use of cannabis for recreational use is still illegal. As the only Expo dedicated to exploring all the legalities and research surrounding Delta 8 THC, The Delta 8:CBD Expo brings its show to the following for 2022, The D8:CBD Expo: Charlotte, NC, at the Embassy Suites by Hilton Charlotte Concord Golf Resort from January 31st – February 1st 2021, The D8:CBD Expo: Dallas, TX, at the Hyatt Regency Dallas from March 31st – April 1st, The D8:CBD Expo: Pittsburgh, PA, at the Sheraton Pittsburgh Hotel at Station Square from June 9th – 10th, The D8:CBD Expo: St. Paul, at the Intercontinental Saint Paul Riverfront in Minnesota from August 18th – 19th, and a returning show, The D8:CBD Expo: Orlando, FL, which will occur in October 2022.

 

About The Delta 8 Expo in Partnership with The CBD Expo Tour

The first of its kind to bring the largest Delta 8 & CBD event platform to broadcast products with the community and share knowledge with the industry. The events feature more than 70 exhibitors, along with a substantial lineup of speaker presentations and panel discussions from experts in the research, production, globalization, and sale of Delta 8 & CBD products. The Delta 8 in Partnership with the CBD Expo Tour will be held in Indiana, North Carolina, Texas, Minnesota, and Florida.

Tips for Beginning a Speaking Career in the Cannabinoid Industry from the Perspective of a Cannabinoid Event Producer

What’s the formula for building a sustainable career as a speaker in the fast growing cannabinoid industry? After putting on 24 successful conferences (CBD Expo, Extraction Expo and more) I’ve seen the good, the bad, the successful and the struggling speakers. I’ve seen what speakers do on the stage to have business lined up when their session closes. I’ve seen people speaking drunk, high, and running on stage 2 minutes after valet lost their car. I’ve seen it all. 

Most advice out there tells you to spend a ton of time building your personal brand to generate more speaking opportunities. Write a blog, record podcasts, post on Instagram, and upload to YouTube. You share your expertise and insight freely. All of that hard work might get you one gig. But if you’ve been in the industry long enough, you know that you don’t actually get speaking gigs, you earn them. And you earn them by being referable.

In this article, I’ll share with you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you’re famous, event organizers won’t buy you (or your personal brand). They’ll buy your speech, then your idea, then you―in that order.

Re-read the above.

Now that you know topic is key, presentation is important as well. Public speaking is a skill that comes more naturally to some than to others, and there are some common pitfalls to avoid, such as seeming disorganized or looking down at notes rather than at your audience. Regardless of how practiced you may be at public speaking, there are some very effective strategies to use to deliver engaging talks. The next time you have a speaking engagement, try these tips to deliver your message like a TED Talk presenter:

 

  1. Know your audience.
    Keep in mind whom you are going to be addressing when you craft your presentation. Is the audience going to be mainly fellow health care professionals, other professional groups, business owners or consumers? What do they want and need to hear? Knowing whom you are speaking to will help you tailor the talk and will help keep the audience engaged.
  1. Keep it simple, especially if you’re going to give a talk to a general audience.
    People have a tendency to give presentations the audience doesn’t understand. I suggest giving a talk that makes people feel like they’re smart and like they want to learn more about the topic. The curse of knowledge is that once you know something, you forget what it was like when you didn’t know it. I imagine that I’m going to present to my grandmother, who had a fifth-grade education.
  1. Emphasize connection over content.
    To best engage listeners, build your speech from an emotional place rather than from the content. Rattling off facts and figures and talking at the audience isn’t effective if they aren’t interested in what you are saying. Be clear about what you want the audience to walk away with when they leave and use that intent as a structure to frame your talk. Your passion for a topic can draw people in; talking without any enthusiasm for the topic can deplete energy in the room and eclipse your message. Talk to persuade, not just to inform.
  1. Be authentic.
    Some speakers may try to sound like someone they admire instead of being themselves. Authenticity—sounding like yourself and using everyday language—is key to getting your message across to an audience. Write like you talk, present like you talk.
  1. Diversify your delivery.
    People don’t learn just by listening—different people learn in different ways. Unless it’s a panel you are on, use visual tools (such as slides or a video), incorporate research and tell stories. Anecdotes can be a particularly effective way to connect with an audience. It could be a story about yourself, especially if you’re using humor and making fun of yourself. One important tip to keep in mind about multimedia presentations: Don’t let the technology obscure what you’re trying to say. PowerPoint is incredibly powerful, but use it to get halfway there, rather than expecting it to do the whole job for you.
  1. Shake it up.
    Another reason to use different media in your talk is to make it more dynamic and compelling. Using mixed media creates energy and vibrancy. Think about ways to use slides, video, audio, handouts, props and even spontaneous smartphone polls to engage your audience. You might, for instance, start with a video and then use powerful images later in your talk. Or you can begin with an engrossing question and use the audience feedback as data with polling software such as Poll Everywhere.
  1. Stick to your points.
    Before you talk, determine your main points and outline them. Some people refer to notes on stage while others may use PowerPoint or Keynote slides as prompts. One cautionary tip: Avoid simply putting the text of your speech in slides. Writing out the words you’ll be saying on slides is boring. Slides should be used for emphasis.
  1. Know the setup.
    Know if you will have to work with your own laptop or if one will be provided. If you will need an adapter for a typical projector, have it with you. If you are sitting on a panel discussion, then know your fellow panelists and their forte’s. Know the questions your moderator will be asking… unless the panel is “on the fly”. Those can be the most fun sometimes.
  1. Don’t lecture the whole time.
    Keep in mind that people don’t have long attention spans. If you need to explore a topic deeply, use humor, an engaging video or other media to present various aspects of the topic. You can also break up a long talk by posing questions to the audience.
  1. Leave time for questions.
    Talking until the last minute is a common mistake many speakers make. If you have an hourlong presentation, plan for 45 minutes of talking and 15 minutes for questions.

In Closing..

Being a referable speaker is the best way to explain the meteoric rise of a previously unknown keynoter, or the longevity of the speaker who does a hundred keynotes a year, every year, for a decade.

It’s the simple reason one free webinar can eventually result in ten paid virtual keynotes.

It’s the only way to understand how a speaker can transform a keynote speech into a bestseller, or why some speakers find themselves stuck in small breakout rooms at big events while they wish they were on the mainstage.

It’s the reason some speakers command fees five times what others in the same area of expertise receive, while still others plateau at the same rate for years.

To be a referable speaker—using the gigs you get to get the gigs you want—requires that you craft a referable speech, a keynote-caliber session that reliably delivers new inquiries to speak at other events.

Do this, and you, too, will become a referable speaker.

—-
Author: Celeste Miranda